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BIMI

What is BIMI?

BIMI stands for ”Brand Indicators for Message Identification” and represents a form of security technology that helps you verify the information about your brand, in order to authenticate your email marketing and build trust among your customers.

How does BIMI work?

BIMI works with various protocols, such as DKIM, SPF, and DMARC, to protect your domain from malicious email attacks. It has two functionalities: it allows domain owners to publish the location of their indicators and enables MTAs (Mail Transfer Agents) to authenticate those indicators.

Why is BIMI important?

By allowing the brand logo to be displayed next to the sender's email address in a user’s inbox, you can build trust among both the customers and their email service.

Table of contents

1. How does BIMI work?
2. Why is BIMI important?

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