Glossary

A/B Testing Adaptive Content Advocacy Marketing Affiliate Marketing Alt Text Anchor Text Audience Segmentation Autoresponder Average Order Value (AOV) Backlink Banner Baseline Conversion Rate BIMI Blacklist Blog Bounce Rate Brand Brand Identity Brand Image Browser Compatibility Bulk Campaign Buyer Persona Call to Action (CTA) Canonical URL Cart Abandonment Cart Abandonment Rate Cart Page Chat Churn Rate Click Map Click-Through Rate (CTR) Conversion Rate (CVR) Conversion Rate Optimization (CRO) Cookie Segmentation Cost Per Acquisition (CPA) Cost Per Click (CPC) Cost Per Mille (CPM) Creatives Customer Relationship Management (CRM) CSS Customer Acquisition Cost (CAC) Customer Data Platform (CDP) Customer Journey Customer Lifetime Value (CLV or LTV) Digital Marketing Direct Marketing Distribution Channel DKIM DMARC DNS Domain Double Opt-In Drip Campaign Dropshipping Dynamic Content E-commerce Website Email API Integration Email Automation Email Deliverability Email Denylist Email Footer Email List Email Marketing Email Service Provider (ESP) Email Subject Line End User Error 404 Eye-tracking Exit Intent Technology Funnel H1 Hard Bounce Hashtag Header Heat Map HTML HTTP Hyperlink IMAP Inbound Marketing Index Page Integrated Marketing Internal Linking Invalid Email IP Address JavaScript Keyword Keyword Density KPI Landing Page Latent Conversion Leads Lead Scoring List Brokers Macro Conversions Market Research Market Share Marketing Analytics Marketing Automation Marketing Mix Marketing Objectives Meta Description Meta Keywords Meta Tags Micro Conversions Narrowcasting Net Promoter Score (NPS) Newsletter Nofollow Online Survey Tools Omnichannel Marketing Open Rate Opt-In Settings Opt-Out Settings Organic Search Organic Traffic Paid Search Pay-Per-Click (PPC) Personalized Marketing Personalized Product Recommendations Phishing Preview Text Product Differentiation Product Lifecycle Product Positioning Product Range Promotional Mix Promotions Psychographics Questionnaire Redirect Re-engagement Email Referral Relationship Marketing Repeat Purchase Rate (RPR) Reputation Monitoring Responsive Web Design Retention Rate Return on Investment (ROI) Rewards (Referral Incentives) RFM Analysis Scheduled Emails Search Engine Marketing Search Engine Optimization (SEO) Search Engine Results Page (SERP) Search Engine Search Query Sender ID SMTP Social Currency Social Media Marketing Social Proof Soft Bounce Spam Spam Filter SSL Subscriber List Management Subscription Form Tag Target Audience Thank You Page Tiered Incentives Title Tags Tracking Code Traffic Segmentation Transactional Emails Triggers Two-Way SMS URL Undelivered Email Unique Value Proposition (UVP) Unique Visitors User Experience (UX) User Intent User Interface (UI) UTM Link Virtual Long Number (VLN) Welcome Email White Hat SEO Widget Word-of-Mouth Marketing