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Brand IdentityWhat is Brand Identity?
Brand identity refers to the visual experience a consumer has with a certain product or brand. It usually includes visible elements like the name, logo, color palette, typography, brand voice, website, product packing, business cards, email design, etc.
Why is Brand Identity important?
Brand identity helps the customer recognize your brand easier, shapes how they perceive it, enables you to gain their trust and loyalty, and gives you a competitive advantage in the market over your competitors. Building a consistent brand identity will eventually lead to consistent sales, which will support constant growth.
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1. Why is Brand Identity important?
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