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Cookie Segmentation

What is Cookie Segmentation?

Cookie segmentation is the process of saving on-site user information, which will be used to help advertisers segment their audience in a tailored experience for the user, according to their interests.

Why is Cookie Segmentation important?

Cookie segmentation improves the performance of paid ads and the user experience for prospective customers through a personalized shopping journey. In other words, it displays content according to each individual’s unique preferences. In return, it encourages the users to click, which helps with the conversion rate optimization (CRO) process and consequently, revenue generation.

Table of contents

1. Why is Cookie Segmentation important?

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