What is an email footer?

Email footers are a standard component of most emails and are used to provide recipients with important information and establish the sender's credibility and legitimacy.

The email footer should include several key elements, including the company's name, physical address, phone number, and email address. It should also include any legal information, such as the company's registration number, terms of use, and privacy policy. Additionally, it should contain links to the company's social media profiles, website, and any other relevant information.

By including important information and links in the email footer, eCommerce businesses can increase their visibility and credibility, and help to establish trust with customers. This can lead to increased engagement, conversions, and repeat purchases.

In addition, Email Footers help eCommerce businesses to comply with legal requirements, such as including a physical address in all marketing emails. This can help reduce the risk of legal action, as customers are made aware of the company's terms of use and privacy policy.

Overall, the email footer is an essential component of any email campaign and should not be overlooked. It provides customers with important information about the sender, helps to establish credibility and legitimacy, and can help to increase engagement, conversions, and repeat purchases. So, if you're an eCommerce business looking to improve your email campaigns, be sure to include a well-designed and informative email footer in all of your campaigns.