What is Exit Intent Technology?

By tracking users’ mouse movements and clicks, Exit Intent Technology can spot the moment a visitor attempts to leave the site, and it immediately triggers an exit overlay or a pop-up with an engaging message, such as special offers, discounts, sign-up requests, etc. The aim of these dynamic on-page campaigns is to collect leads and convert visitors before they exit the site.

Marketers use Exit Intent Technology to re-engage visitors with catchy information and offers, as well as re-target them with ads or automated campaigns. Overall, Exit Intent Technology contributes to the increase of conversion rates, being able to turn 10 to 15% of abandoning site visitors into customers.