What is an Invalid Email?

Sending emails to invalid addresses can negatively impact their email deliverability, leading to decreased open rates and conversions. This is why it is crucial to identify and remove invalid emails from your email lists, especially as an online shop.

As mentioned earlier, one common reason for invalid emails is typos. This can happen when manually collecting email addresses or during data transfer. To prevent this, it is important to double-check email addresses before adding them to your list, implement double opt-in, and use email verification tools to detect and remove invalid emails.

Another reason for invalid emails is that the recipient has changed their email address or abandoned it. In this case, it is important to regularly clean up your email list to ensure you are only sending emails to active and engaged subscribers. You can do this by means of segmentation or by using specialized platforms, such as theMarketer.

Lastly, it is also possible for email addresses to become invalid due to a technical issue, such as a server failure or an inactive domain. To prevent this, it is important to regularly monitor your email list for bounces and inactive email addresses and take steps to resolve any issues.

In conclusion, identifying and removing invalid emails from your email list is a crucial step in maintaining a clean and effective email list for your business. By taking these steps, you can ensure that your emails are reaching the right audience and increase your chances of success.