What is a Keyword?

When someone performs a search in a search engine, the keywords they use in their query help the search engine determine which websites and pages are relevant to their search.

Keywords are used in various elements of a website and its content, such as titles, headings, and body text. The more a keyword is used and the higher it is placed in a website’s content, the more likely it is to rank higher in search engines.

In addition, websites that have high-quality and relevant content that includes the use of keywords are more likely to be seen as valuable and authoritative by search engines, which will boost their rankings even further.

However, bear in mind that using repetitive keywords abundantly may in fact harm your rankings.

Keywords play a vital role in online marketing, SEO, and eCommerce. By using relevant keywords in a website’s content and structure, businesses can connect with their target audience, increase their visibility and reach and drive traffic to their site in an organic manner.

For example, let’s say you have an online store that sells handmade jewelry. By using keywords such as “handmade jewelry,” “unique jewelry,” and “artistic jewelry,” in your website’s content and structure, you can attract individuals who are looking for handmade and unique jewelry items. This will help you reach your target audience and drive more traffic to your site.