What are KPIs?

In eCommerce, there are several KPIs that are commonly used to measure the success of a website or marketing campaign. For example, website traffic is a KPI that measures the number of visitors to a website. Conversion rate is another KPI that measures the percentage of visitors who make a purchase or complete a desired action, such as filling out a form or signing up for a newsletter.

For example, open rate is a KPI that measures the percentage of recipients who open an email, while click-through rate measures the percentage of recipients who click on a link in an email. These KPIs help you understand how well your email campaigns are performing and can provide insights into how you can improve your email marketing efforts.

In conclusion, KPIs are an important tool in online marketing and eCommerce. They provide valuable insights into the performance of your business and help you make informed decisions about how to grow and improve your business. By tracking and analyzing your KPIs, you can ensure that your marketing efforts are aligned with your business goals and are driving results.