What is the Open Rate?

The Open Rate is calculated by dividing the number of opened emails by the number of delivered emails and then multiplying that number by 100. The formula is as follows:

• Open Rate = (Opened Emails / Delivered Emails) * 100

For example, if you sent a campaign to 1,000 subscribers and 200 of them opened your email, then your Open Rate for that campaign will be 20%.

• 200/1,000 * 100 = 20%

Open Rates can vary depending on the industry and the type of email campaign. According to recent studies, the average Open Rate across all industries is 34.39%. However, some industries have higher Open Rates than others, ranging between 15% to 38%. Personal interest themes, such as religion, hobbies, and photography are trending higher while marketing and eCommerce topics are trending downward.

Open Rate is essential because it shows how many people are engaging with your email content. A high Open Rate indicates that your email subject lines are effective and that your email content is relevant to your subscribers. On the other hand, a low Open Rate indicates that your email subject lines may need improvement, or that your subscribers are not interested in your content.

Improving your Open Rate can be challenging, but here are some tips to help you increase your Open Rate:

• Write engaging subject lines: Your subject line should be compelling and relevant to your subscribers.
• Personalize your emails: Personalized emails have a higher Open Rate than generic ones.
• Optimize your send time: Test different send times to see what works best for your audience.
• Segment your email list: Segmenting your email list allows you to send more targeted emails to your subscribers.
• Clean your email list: Remove inactive subscribers from your list to improve your email deliverability
• Use A/B testing: Minimize the guesswork and see what works best for your audience.

In conclusion, Open Rate is an essential metric for any online business. By measuring and improving your Open Rate, you can increase the engagement with your subscribers and ultimately drive more sales for your online store.