What is a Search Engine?

The majority of consumers start their online shopping journey by typing a product or service into a search engine. If your website does not appear on the first page of the search engine results, you are missing out on a significant opportunity to drive traffic and sales to your site.

To make the most of search engines in your eCommerce marketing mix, it is important to understand how they work and what factors influence where your website appears on the search engine results page (SERP). Here are the key elements you may want to consider:

Relevant keywords

Search engines use keywords to determine what your website is about and how relevant it is to a user's query. Make sure that your website content includes relevant keywords, but also be sure to use them in a natural and organic way.

High-quality content

Search engines favor websites with high-quality, relevant content. Keep your website regularly updated with fresh, useful content that will help keep your customers engaged and coming back.

Backlinks

Search engines also consider the number of backlinks (links to your site from other sites) when ranking pages on the SERP. Make sure that your website is linked to other reputable sites to increase its authority and improve its search engine rankings.

Mobile-friendly design

With more and more people using their smartphones to browse the web, search engines favor websites that are optimized for mobile devices. Make sure that your website is designed to be mobile-friendly, with a responsive layout that adjusts to fit the screen of any device.