What are Triggers?

Triggers monitor specific events and then automatically execute a set of actions when these events happen. For example, a trigger could be set up to automatically send a Thank You email to a customer after they make a purchase on your website. Another trigger could be set up to automatically send a discount code to a customer who hasn't made a purchase from your website in a certain amount of time.

The importance of triggers in eCommerce and online marketing lies in their ability to increase engagement and personalize the customer experience. By automating specific actions, triggers help to save time and resources, while also ensuring that customers receive the right message at the right time.

Triggers also help to build stronger relationships with customers by showing that you value their business and are interested in providing a personalized experience.

To get the most out of triggers, it’s important to choose the right trigger events and tailor your messages to the specific customer. For example, if you're triggering a reactivation email to a customer who hasn't made a purchase from your website in a while, it’s important to make sure that it includes relevant product recommendations or a discount code. This will help to increase the chances of them using the code and making a purchase from your website.

In conclusion, triggers are an important tool for online marketing as they help increase engagement and personalize the customer experience. By choosing the right trigger events and making your messages specific to each customer, you can build stronger relationships and encourage customer loyalty.