What is a URL?

A URL, or Universal Resource Locator, is a web address that you use to access a specific page or website on the internet. In other words, it's the location of a particular file or page on the internet and it helps your browser to direct you to the right place.

The structure of a URL is simple, it typically begins with "http://" or "https://" followed by the domain name and the specific page or file you're trying to reach. For example, the URL for theMarketer’s homepage is "https://www.themarketer.com".

Why are URLs important?

Especially in eCommerce, a clear and easy-to-remember URL can make it easier for customers to find your website and specific items or pages on your site and purchase your products.

Furthermore, well-structured URLs can help search engines understand the context of your pages, increasing the chances of your website ranking higher in search results.

So, if you're running an online shop, it's crucial to have clear and concise URLs that accurately reflect the content of your pages. This will not only help customers find your website and products more easily, but it will also improve your website's visibility and search engine ranking.

2. Why are URLs important?

Send better and affordable emails today

Grow your business with a powerful loyalty program and email marketing features

Get started for free

Already have an account? Sign in

What is a URL?

Why are URLs important?

Table of contents

Send better and affordable emails today

We use cookies